What Decatur, IL is underserved in
The biggest opening in Decatur right now is tree removal: about 290 searches a month across Macon County, and local companies pay $6.25 for each click. The three businesses at the top of Google Maps for it have a median of 89 reviews, so expect a longer climb to the top three. Too few searches here to build on: ac replacement, artificial turf installation, basement waterproofing, bathroom remodeling, boat lift repair, cabinet refacing, chimney sweep, concrete driveway, countertop installation, crane rental, crawl space encapsulation, deck builder, demolition contractor, dock builder, drain cleaning, dryer vent cleaning, drywall repair, duct cleaning, electrical panel upgrade, epoxy garage floors, ev charger installation, excavation contractor, fence installation, foundation repair, french drain installation, generator installation, grease trap cleaning, gutter installation, hardwood floor refinishing, home addition, house painting, hurricane shutters, impact door installation, impact windows, junk removal, kitchen remodeling, land clearing, mobile home repair, mold remediation, paver installation, pool installation, pool resurfacing, porta potty rental, retaining wall, roof repair, roof replacement, screen enclosure installation, screen enclosure repair, seawall repair, septic pumping, sewer line repair, shower door installation, sod installation, solar panel installation, spray foam insulation, sprinkler repair, stump grinding, termite treatment, tile installation, water damage restoration, water heater installation, water softener installation, well drilling, well pump repair, whole house repipe and window replacement.
Macon County, Illinois. Data from October 2026.
Top opportunities in Decatur
| # | Business | Score | Searches/mo | Per click |
|---|---|---|---|---|
| 1 | Tree removalFull market report, $29 | 9 | 290 | $6.25 |
| 2 | Dumpster rentalFull market report, $29 | 9 | 360 | $2.81 |
| 3 | Pressure washingFull market report, $29 | 4 | 160 | $0.73 |
| 4 | Garage door repairFull market report, $29 | 0 | 280 | $19.44 |
| 5 | Ac repairFull market report, $29 | 0 | 180 | $27.08 |
Starting one of these? Each full market report has the competitors with phone numbers, the keywords, and a market analysis section ready for a business plan or SBA loan.
Searches/mo: people in that county searching Google for the service each month. Per click: what local companies pay Google for one of those visitors. Search value/mo: a rough estimate of what that demand is worth to the businesses that win it. Leader reviews: median review count of the top 3 on Google Maps; lower means an easier market to break into.
Questions
What business should I start in Decatur, IL?
In October 2026, tree removal had the most room to grow in Decatur: strong demand for the area and a score of 9 out of 100.
What is Decatur underserved in?
Services with many local searches and few strong competitors. This month that list is led by tree removal, dumpster rental, pressure washing.
Other Illinois towns
How these numbers are made: methodology.
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